Ferrari
According to history the reason Inzo Ferrari chose the logo to have a black horse was in honor of a count in his home countries airfoce, who would paint the horse on his plane. After a couple years of just the horse Inzo dicided to use the yellow background in honor again of his home country. I think over time Ferrari logo has gained product recognition because i personally kow that when ever i seen a sports car i look for a little yellow dot on the bumper. And if its n0t there i know its not a Ferrari. Not only that but occassionally I've seen guys wearing leather jackets with the Ferrari logo on them, and i usually cant help but think that they only wish the could have a Ferrari. But for me the logo is easily recognizable.
Lamborghini
I think for guys pretty much any sports car logo has brand recognition, But i think like Ferrari, Lamborghini has done a nice job in conveying power by using a strong animal in its logo. According to some sources on the net, Lamborghini purposely used the bull and the gold background, because they wanted it to be similiar to the Ferrari logo. Sports cars are powerful and these two brands use their logo effectively.
Mercedes Benz
The founder of Mercedes Benz designed the there point star logo because he wanted to convey a dominense on land, sea, and air. That three prong star has held up over time as Mercedes has become the worlds oldest car manufacturer. Mecedes has never changed the three pronged star, thought they have added backgrounds. I think it would be hard to find anyone who wouldn't recognize the logo for Mercedes.
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